What does the Marketplace Analytics & Report Generator Plug-In do?
The Marketplace Analytics & Report Generator plug-in is a useful tool for marketplace administrators to understand the overall performance of their marketplaces over different time periods, in the form of reports and visualization charts.
Performance at a glance
With this plug-in, administrators can easily identify the marketplace's best-selling items, best-performing merchants, most used payment gateways and look get insights on into who their most active buyers across specified periods of time are. The indicators that can be viewed include:
- Items Sold
- Items Refunded
- New Merchant vs New Buyer Ratio
- Average Revenue per Merchant
- Average Commission Fee per Merchant
- Registered to non-Registered Users
- Total Logins
- Average Purchases per Buyer
- Average Order Value
ANALYTICS MADE EASY – Turn numerical data into dynamic graphs
Whether it's the number of orders per quarter or the total revenue of your marketplace, this plug-in allows you to observe many trends at a glance by automatically retrieving and plotting the data on dynamic graphs.
CUSTOMIZABLE REPORTS – Choose your metrics for analysis
Specify dates for viewing, select the categories you want to examine, and analyze your marketplace's performance based on what you have chosen.
PRODUCT INSIGHTS – Know what is trending among your consumers
Identify popular items and merchants, or find out which payment gateways the majority of your orders are flowing through. You can easily analyze the consumer trends of your marketplace.
USER ANALYTICS – Understand your users' behaviour and observe trends
Arrange and rank merchants and consumers on your marketplace based on different categories such as expenditure, revenue, order volume, or even login frequency.
CSV DATA FORMAT
Download your marketplace data in CSV for further analysis with external tools.
For more information on how to use this plug-in, please refer to our help guide.
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